Communication About a Start-Up. It’s Not Easy.
NestWell.com is my first start up. Well, let me rephrase that, my first start up that I actually feel has value and hasn’t lost my interest in while building it.
In the past my start up ideas have been almost laughable. Perhaps this was due to youth or perhaps due to me constantly overcomplicating the idea. I have a feeling however it might have been due to my ideas not carrying any long term value for a potential group of users.
For the first time I feel differently about this idea; I feel differently about NestWell.
NestWell is a unique idea and one of the more complex and interesting uses of the Twitter API I have seen to date.
My favorite thing about NestWell though is that it simply works. It does exactly what we set out for it to do. So long as you are a Twitter user NestWell can really help you find the home of your dreams.
Even with how good I feel about NestWell, the following questions continue to swirl around my head:
Will anyone find it? How will they find it? Will they use it? If they find it, will they understand it?
The soft launch of NestWell was last Friday and so far we haven’t marketed it at all. I know that makes it a little hard for people to find NestWell but believe me, it is on purpose. We need a couple of weeks to make sure our automated CRON processes are working correctly and that there are no serious bugs in our live environment. So far so good but what happens after that time?
The only little bit of marketing we have done so far was sending two emails today to TechCrunch and Mashable to see if they might have any interest in profiling NestWell. I can only imagine how many emails they get daily just like the ones I sent. I don’t see how we can possibly stand out in just a few words but you never know…We’ll just have to wait and see.
Written communication is an interesting problem for a couple of software engineers. If asked to write a few methods or classes then no problem, but asking to emotionally communicate a product is a completely different and something we will have to work at.
We’re proud of NestWell and hope that if you try it out you will enjoy it.
